The Advantage Group began its journey more than two decades ago in Patna.
With a vision for media excellence, we have gained tremendous achievements and are recognised as one of the most reputed agencies of the nation.
The credit for this triumph goes to Mr. Khurshid Ahmad, the founder of the group and one of Bihar’s top entrepreneurs. He obtained abundant business knowledge from the world renowned Marketing Guru Dr. Philip Kotler, while attending his Certified Training Programme “Eight Ways to Grow Your Market Share – The Future of Marketing”.
Under Mr. Ahmad’s astute leadership, we have maintained excellence as the benchmark through hard work and meticulous planning and managed to successfully serve many prestigious clients in the fields of Advertising, Public Relations, Event Management, Communication as well as Real Estate Marketing.
Our strong corporate conscience has led us to commit ourselves towards the benefit of society and to create social value. The Advantage Group’s CSR wing reaches out to the underprivileged and earmarks 2.5% of its profits towards social causes.
Through these initiatives we have carved out a place in the top media fraternity and earned the respect of clients, peers and the community at large.
Over the years, we have been felicitated with several awards and recognitions.
Our company CEO, Mr. Ahmad was honoured with the coveted title of the ‘PR Professional of the Year’ Award 2015 at the exchange4media Group’s India PR and Corporate Communication Awards (IPRCCA) 2015. We also won the Gold IPRCCA 2015 under the Public Affairs category for the Fight Against Tobacco Consumption in Bihar on behalf of the Cancer Awareness Society/ Campaign for Tobacco Free Kids.
We received the 2015 South Asia Platinum SABRE Award for our campaign on ‘Tobacco Free Bihar’- client Cancer Awareness Society/CTFK. We also received two 2015 South Asia Gold SABRE Awards under the following categories- Public Affairs/Government Relations category for ‘Tobacco Free Bihar- client Cancer Awareness Society/CTFK and Public Education category for Kalaazar, TBGI and Family Planning: Advocacy and Media Campaign- client CARE India. These accolades were followed by the 2015 Asia-Pacific Gold SABRE Award under the Not-For-Profit Category for ‘Tobacco Free Bihar’ and above all the 2015 Global SABRE Award for being ranked 12th out of 40 best PR agencies of the world.
Thanks to Almighty Allah! Our Agency’s good work has been recognised nationally and internationally in the PR Fraternity.
We have added two additional outfits from last year. This first one is Communication-Rural Marketing & Capacity Building and the second being Real Estate Marketing and PR.
Considered to be the epitome of communication in Patna, we have the prestigious INS accreditation, and a well-deserved position among India’s premier agencies. We are the only agency in Bihar and Jharkhand with such credentials which is associated with several prestigious institutions such as:
o Indian Newspaper Society (INS)
o Audit Bureau of Circulation (ABC)
o Bihar Chamber of Commerce (BCC)
o Bihar Industries Association (BIA)
o Public Relations Consultants Association of India (PRCAI)
o Event and Entertainment Management Association (EEMA)